About the author

STEFAN WELTER

Stefan-Welter-AI.jpg

Quick Facts

  • Creative Director with big-brand chops (yes, including Apple)
  • Film grad from Academy of Art University San Francisco – Motion Pictures & Television
  • Founder and product developer behind Gamecast LLC – sports live-streaming
  • Fixer of pretty much anything that’s broken—aside from the American political system (I have my limits)

Stefan Welter

Stefan Welter—Creative Director by day, product tinkerer by night, and author whenever his characters demand it. Stefan lives at the crossroads of art, design, innovation—and fictional criminal conspiracies on the edge of an imaginary lake. Expect sharp dialogue, quiet menace, and a protagonist with more layers than a mille‑feuille. Curious how this story hijacked his creative life? Check out his LinkedIn or drop him a note.

The Inspiration to Lake Lands

In late 2023, after my teenage boys told me I needed to get a life and stop spending so much time with them, I strapped my butt back into the writer’s seat. For years, I’d toyed with the idea of a teen horror B-movie screenplay—something in the vein of Scream—with the working title Crawlspace. The title still gives me goosebumps.

The story centered on a 22-year-old college grad who inherits a mysterious old wooden house in the middle of nowhere. At first, she has fun exploring the house and its surroundings—until strange things began happening, including ominous noises reverberating from beneath the floorboards.

But then, one day, something strange happened in real life: my protagonist started talking to me.

“Ew,” she said, “you’re like a fifty-something, dirty-old man writing about a cute girl like me—probably just to get me slaughtered at the end of the movie.”

I listened. Sort of.

“For one,” she continued, “this isn’t a screenplay. It should be a novel. And two, your protagonist’s name is Nora—and she’s not some naïve twenty-something. She’s a super-smart, super-fine forty-year-old molecular scientist/badass.”

What really convinced me to abandon the horror B-movie was her final parting shot: “Oh, and by the way—you’ll make a lot more money writing a novel than a screenplay.”

That sealed it.

We said our goodbyes—or maybe it was “see you later”—and she wandered off into the sunset, wearing black leggings and clutching a 40-ounce Stanley Cup tumbler.

And that’s how Lake Lands – The Velvet Cartel Chronicles was born.

The Writing Process

I wrote this novel over the course of eighteen months, often working through the night. The characters would wake me from sleep, demanding that their stories be told. I filled dozens of notebooks with plot ideas, character sketches, and possible endings before settling on the final version.
Research took me to places I never thought I’d go—from interviewing retired detectives to spending a night in a morgue. Every detail in the novel, no matter how small, has been meticulously researched to ensure authenticity.

Inspiration

The setting was inspired by my childhood hometown, though I’ve changed the names to protect the guilty.

Challenges

The most difficult scene to write was the final confrontation—I rewrote it seventeen times before I was satisfied.

Secret

There’s a hidden clue on page 73 that only the most attentive readers will notice—it reveals the killer’s identity early on.

Recommended Reading

Books that have influenced my writing and continue to inspire my storytelling. These are the works that shaped my understanding of mystery, suspense, and the human condition.

In the Lake of the Woods (1994)

by Tim O’Brian

In the Lake of the Woods is a book I couldn’t put it down––still can’t, each time I return to it. Even though I sensed early on where the characters and stories might lead,  O’Brian filled the journey with breathless twists and turns that grip the reader until the very end–leaving you wanting more.

The Day of the Jackal (1971)

Frederick Forsyth

French’s atmospheric writing and deep character development show how mystery can transcend genre boundaries to become true literature.

Bird by Bird (1994)

by Anne Lamott

This is a book about writing. It gave me the courage to transition from screenplays to my first novel. The concept of “Shitty First Drafts” was incredibly liberating. Instead of sweating the minuscule, you shall vomit your thoughts onto the page and then clean it up. 

Connect With Me

Goodreads

Follow my reading journey and see what books I’m currently enjoying.

Gamecast

Explore my gaming content and interactive storytelling projects.

Creative Director

Check out my Creative Director portfolio site.

Professional Affiliations

California Writers Club

MEMBER

As a proud member of the California Writers Club, I’m part of a community dedicated to supporting writers at all stages of their careers. The CWC provides invaluable resources, networking opportunities, and a platform for sharing the craft of writing with fellow authors across California.

“Writing is a solitary craft, but the journey is better shared with fellow storytellers.”